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Will focus on developing La Prairie prestige brand.
December 21, 2010
By: TOM BRANNA
Editor
Beiersdorf AG is selling a couple of personal care brands to focus on its best-selling Nivea franchise. Yesterday, the company said it will sell its Juvena skin care brand and Marlies Möller hair care line to Austria’s Troll Cosmetics GmbH. Terms of the deal were not disclosed. Juvena and Marlies Möller are managed by Beiersdorf’s Switzerland-based La Prairie Group. “Selling the two brands will allow Beiersdorf to focus its resources within the selective market on developing La Prairi...
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